MIDHA, derived from the ancient korean language “米多,” meaning “abundance of rice,” is a specialized rice-based cosmetics brand that uses premium
organic rice sourced from Gochang, a UNESCO Biosphere Reserve in South Korea. MIDHA prioritizes skin health and enhances natural beauty with
ingredients sourced from rice. Our diverse product range is designed for various skin types, from sensitive to healthy skin.
Since our establishment in 2019, MIDHA has grown to become one of Korea’s leading rice cosmetic brands.
Our products are recognized for their outstanding quality and distinctive design, and MIDHA is actively supplying to wholesaler shops in the United States,
Canada, Australia, and the United Kingdom, Macedonia, Turkey and so on.
MIDHA currently offers nearly 30 products, with five already registered under CPNP. Most recently, our sunscreen has successfully completed CPNP
certification, and our cleansing oil is currently undergoing the certification process.
All products are suitable for every skin type, from sensitive, delicate to healthy skin. MIDHA prioritize skin health and enhance one’s natural beauty with
ingredients sourced from nature. Our Brand is very well known for mild usage, helping to maintain healthy skin every day.
Our philosophy of using natural, effective ingredients aligns with the growing trend among younger generation, who are increasingly seeking out fresh,
lesser-known brands with high-quality products.