’12GRABS’ is a true ‘K-Local beauty’ brand launched in November 2021.
We explore local specialties of South Korea and utilize them as raw materials. Under the slogan “Uncommon Comfort,” we break away from the conventional designs of existing K-beauty and strive for unique and distinctive designs along with exceptional product performance.

We discover and creatively harness valuable local resources to present remarkable products. Our offerings not only boast outstanding designs but also deliver superior functionality, providing customers with an exceptional beauty experience. In the fiercely competitive K-beauty industry, 12GRABS has carved out a distinctive position and continuously endeavors towards innovation and a better future.